Getting fibre for your business
What to ask for
Dedicated fibre or business broadband?
- Business broadband is usually the residential network with business support: "up to" speeds, shared with the neighbourhood.
- Dedicated fibre serves only you: committed, usually symmetric speed and an SLA. It costs more and can take months.
PON or dedicated fibre?
Most fibre to homes and small businesses is a passive optical network (PON): one fibre from the provider is split, typically 32 or 64 ways, and everyone on the split shares its capacity. GPON carries 2.5 Gbps down and 1.25 Gbps up for the whole split; XGS-PON carries 10 Gbps each way. Dedicated fibre is a strand from the provider's equipment to your building alone: the capacity is yours, it's usually symmetric, and it comes with an SLA. A "gigabit fibre" plan can be either, so ask which.
Four rows, one per wire. Top: a copper line runs from the phone company's office or cabinet to a home and fades along its length; past about two kilometres, speed drops sharply. Second: one coax line runs from a neighbourhood node past several homes, each tapped off the same line, so they share it. Third: a PON fibre line runs from the provider's office through a splitter, which branches it to several premises that share it. Bottom: a dedicated fibre strand runs from the provider's office straight to one business building, with no splitter.
If an outage stops your business, price dedicated fibre.
- SLA: a promise with a penalty, usually a bill credit. 99.9% still allows almost nine hours of outage a year.
- Route diversity: two lines down one street aren't redundancy; ask for diverse paths, ideally from different companies.
- Upload: get it in writing; ask for symmetric service.
- Static IPs for a VPN, server or cameras: ask what's included, and about IPv6.
Two panels. Top, one path out: a town with fibre to every home has one backhaul line to the city; the line is cut, and the line and every home in town are shown faded, offline. Bottom, two paths out: the same town has two lines to the city; the straight one is cut and faded, and traffic runs over the second path instead, so the homes stay online.
Who to call
- The incumbents' business sales (TELUS and Rogers, formerly Shaw), for a dedicated fibre quote.
- Regional and community networks, where they exist (who resells whom).
- Fixed-wireless providers, as a backup or where there's no fibre.
- Your municipality's economic development office.
Start with your town's community page. The official map may show fibre no one will sell you (reading the government map).
Dark fibre and municipal networks
Dark fibre is glass with no equipment: you lease strands, often as an indefeasible right of use (IRU), and light them yourself. Municipal networks are fibre a city, town or utility owns. Brooks built a municipally owned open-access network that lets multiple providers sell service.
Dealing with the gatekeepers
This is our advice, from experience, not a rule.
- Know your building. "On-net" buildings are faster and cheaper to connect.
- Get past the first answer: ask business sales for a quote with build cost.
- Get everything in writing: speeds, SLA, install date, construction charges, term, automatic renewal and early-termination fees.
- Ask more than one provider. Competing quotes bring build charges down.
- Bring your neighbours. Five businesses on one street are a business case.
- Know the rules. Since the CRTC's 2024-180 decision, competitors can sell service over the phone company's existing fibre. It's still the same fibre (wholesale explained).
Four homes in a town, three of them buying from different brands A, B and C and one from the incumbent itself. All four connect to the same single incumbent line, which runs to one central handoff point. From the handoff, three separate lines lead to the networks of brands A, B and C.
Sources
- ISED, National Broadband Data information (the government availability map and data)
- Arcadis, BrooksNET project (municipally owned, open-access fibre)
- CRTC, Telecom Regulatory Policy 2024-180 (wholesale fibre access)
- CRTC, Telecom Decision 2012-141 (defines third-party Internet access, TPIA)
- Wikipedia, Digital subscriber line (general background on distance and speed)
- Wikipedia, Passive optical network (general background)